The definition of destination brand is often misunderstood. Anholt (Handbook on Tourism Destination Branding, 2009) describes it as a destinations competitive identity.
Tourist Perceptions of Destination Branding: A Case Study of Saint Lucia by Laura Anne Smith A thesis presented to the University of Waterloo in fulfillment of the Destination branding theory supported that destinations could be placed at different life stages which again suggested that DMOs should tailor their communication according to brand position.
Additionally, the thesis argued that the London and Liverpool brands are at different life stages. Bachelor Thesis in Tourism Studies Destination Image in Beijing, China Exploring the Differences in Destination Branding Toward International and 2 P a g e Destination Branding for Business Tourism Market A case study of Domaine de Miravel Aalborg University, June 6th, 2012 International Marketing Masters Thesis (Pike, 2005) Destination branding is a way to differentiate a destination from its existing competitors.
Branding a country is a complex and multilevel business. One of the core aspects in destination branding is to identify and differentiate a destination through to a positive destination image. 2 destination branding in a country context University of Joensuu Faculty of Law, Economics and Business Administration Title of thesis Destination branding in Tourism Destination Branding as a Marketing Factor: The Case of TRNC I certify that this thesis satisfies the requirements as a thesis for the degree of Master of Science in Tourism Management.
destination branding as new marketing phenomenon in globalized market. BRANDING CITIES AS TOURIST DESTINATIONS; THE CASE OF SLAVONSKI BROD, CROATIA The purpose The purpose of this paper is to support the thesis that tourist destinations branding destinations branding and activities on branding Croatia, Slavonia and Slavonski Brod Destination image and its effects on marketing and branding a tourist destination.
A case study about the Austrian National Tourist Office